British syndicate revs up third America’s Cup Challenge with Mercedes Formula 1 team partnership
My take on the Ineos Britannia announcements after attending the team's media day held at the Mercedes-AMG Petronas F1 Team headquarters on Monday
The America’s Cup entered a new era this week with the announcement that British syndicate Ineos Britannia – formerly Ineos Team UK – had entered a close partnership with the all-conquering Mercedes-AMG Petronas Formula 1 Team for its challenge for the 37th America’s Cup.
I am a great believer in the adage ‘Don’t t…
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