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NYYC American Magic sign major sponsorship deal with Mahou USA's Founders Brewing
The deal is Founders Brewing's first foray into international sports competition
Mahou USA, the recently created division of Spanish brewer Mahou Group—and one of its most well-known brands, Founders, have announced their sponsorship of New York Yacht Club American Magic, the U.S. challenger for the 37th America’s Cup.
The sailing competition, taking place from August through October of 2024, will be held in Barcelona for the first time ever in its return to Spain after 14 years.
The America's Cup, considered the pinnacle of sailing, is the oldest international sporting trophy and represents one of the most challenging sporting endeavors. Its storied history includes a remarkable 132-year hold on the Cup by the New York Yacht Club (NYYC).
Scheduled to take place from August to October 2024, this sailing showcase will make history in Barcelona, marking its triumphant return to Spain after a 14-year absence.
The sponsorship is Founders’ first foray into international sports competition, expanding on its existing agreements with the NHL’s Detroit Red Wings, the NBA G-League’s West Michigan Drive, and MiLB’s West Michigan Whitecaps. Since acquiring Founders, Mahou Group has aimed to introduce the beloved Midwestern craft brewery to a global stage, and the America’s Cup provides an ideal opportunity to reach a worldwide audience.
“The 37th America’s Cup is a chance to celebrate the connection between our Spanish and American entities and link the Great Lakes with the Mediterranean Sea,” said Elton Andres Knight, Mahou USA’s CEO.
“Our sponsorship of American Magic is a milestone in Mahou USA’s vision to build on the incredible foundation of these craft breweries, break new ground together, and introduce more people to our beloved and awarded beers.”
“We’re excited to partner with Mahou USA and its iconic brand Founders. This marks another significant step forward for American Magic and our mission to grow the sport of sailing,” said Mike Cazer, CEO of NYYC American Magic.
“We know the incredible support that Mahou Group brings through its presence in the U.S. and Spain, and we look forward to partnering on this incredible journey.”
Mahou USA’s partnership with American Magic will provide Founders with digital fan activations, exclusive content, customer-facing promotions, hospitality, pouring opportunities, and American Magic-themed parades and watch parties.
Mahou USA will also sponsor the women's and youth teams of American Magic, two categories that will compete for the first time in the next edition of the America's Cup, providing a platform to showcase the skills and talent of these two groups.
The American team is already in Barcelona and will be prepared to participate in the preliminary regatta for this trophy, scheduled to take place in Vilanova i la Geltrú from this Thursday until September 17.
The Official Opening Ceremony of the 37th America's Cup will be held in Barcelona on August 22, 2024. After that, the Final Preliminary Event and the Challenger Selection Series will follow, leading up to the America's Cup Match starting on October 12, 2024. The Challenger Selections Series will determine which team will face the Defender Team New Zealand in the America's Cup Match.